How the Changing Internet User Impacts Online Marketing with Mike Grehan
Friday, July 1st, 2011
In this video interview, Internet marketing pioneer Mike Grehan discusses the future of of Internet marketing. The end -user has gotten used to a much rich experience now, says Grehan. In addition, the increased use of hand-held devices is related to getting information in modes other than a Google search. Internet access is now multimodal. The rise of location-based services, too, is related to changes in the end-user, who often accesses the Internet while mobile in order to find local services. Survey your users to see what they’re using to connect with you. A look at your analytics can give you similar information. Grehan notes that there is a diminishing value of SEO as we used to understand it. Now, best practice is to build SEO-friendly factors into website templates directly. Our focus instead should be on enhancing the end-user experience. Marketers who don’t change as their users change will become obsolete. Mike Grehan is the Global Vice President of Content for ClickZ, Search Engine Watch, and Search Engine Strategies Conferences. This interview was recorded at the SES Conference in San Francisco in August 2010.