BriefLogic, a marketing services company, today announced the release of BriefLogic.com?, a first of its kind software application that will help enterprise marketers and agency account managers write more effective assignment briefs and project proposals. Today?s launch, unveiled at the Federated Media CM Summit in New York, follows closely on the heels of what may be one of the most commented-on stories ever in industry publication, ?AdAge,? titled ?Marketers, Quit Blaming Your Agency — It’s Your Brief at Fault.?

?Improving briefs is simple logic. We all know the axiom ?garbage in, garbage out,?? said Casey Jones, CEO of BriefLogic. ?Better briefs are the exact opposite. Quality in equals quality out.?

BriefLogic customers, including marketing giant Verizon Wireless, who are currently using the company?s template-based program, can upgrade to the new software. Marketers can use BriefLogic.com? to help improve their documented input to their agencies, and agencies can use the same platform to help create project proposals or scope-of-work agreements that are more likely to get approved, thereby creating higher quality, more cost-effective campaigns.

BriefLogic.com? Benefits

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