Posts Tagged ‘paid’

News: Kenshoo Releases Desktop Editor for Intuitive Management of Large-Scale Paid Search Campaigns

Sunday, July 3rd, 2011


San Francisco, CA (PRWEB) June 15, 2011

Kenshoo (http://www.kenshoo.com), a global leader in digital marketing software, today announced the public release of Kenshoo Editor, a first-of-its-kind application that brings advanced search marketing campaign management functionality to the desktop and simplifies some of the most complex and time-consuming campaign management tasks.

The Kenshoo Editor enables fast and powerful paid search updates across multiple accounts and channels through an intuitive graphical interface, customizable views, and drag-and-drop functionality. Through the Kenshoo Editor, search marketers can make ad copy, landing page, and bid changes across hundreds of thousands of keywords in a matter of minutes.

While in beta, customers using Kenshoo Editor reported 3-10x time savings on core search marketing optimization tasks such as creating new campaigns, restructuring current campaigns, and making bulk creative updates across campaigns.

?The Kenshoo Editor is a game-changer, ?said Sachin Gadhvi, Director of Search Engine Marketing and Mobile at TicketsNow, a leading resale marketplace owned by Ticketmaster. ?As one of the nation?s biggest ticket sellers, our inventory is incredibly vast and dynamic. We live on the long tail, and the Kenshoo Editor gives us a way to manage all our keywords across channels simply and effectively.?

?We used the Kenshoo Editor to do a massive restructure of the House of Fraser search program and are thrilled with the results,? said Chris Dillabough, Director at Kinase, a search engine marketing agency based in the U.K. ?We would never have been able to complete the effort on time without the Kenshoo Editor.?

Kenshoo Editor marks the latest digital marketing software innovation by Kenshoo. In 2009, Kenshoo was the first-to-market with RealTime Campaigns, a solution for automatically updating paid search campaigns based on inventory, merchandising, and other dynamic variables. In 2010, Kenshoo unveiled Call Conversion Optimization to bridge the gap between online marketing and offline sales through algorithmic optimization based on phone call volume and quality. Earlier in 2011, Kenshoo released the Landing Page Watchdog, a monitoring and alerting tool that helps marketers catch and fix broken or irrelevant URLs.

?At Kenshoo, we?re always looking for new ways to give our customers every possible advantage,? said Ariel Fligler, VP of Products at Kenshoo. ?Kenshoo Editor greatly simplifies the most arduous campaign management tasks, especially for marketers with multiple accounts across multiple engines. With the Kenshoo Editor, marketers can make bulk changes with just a few clicks and get back to planning their next strategic moves.?

About Kenshoo

Kenshoo is a digital marketing software company that engineers technology solutions for online advertising. Kenshoo?s global platform delivers the control, automation and results needed to make better investments across search, social, and display campaigns. Advertisers, agencies and marketing providers use Kenshoo EnterpriseTM, Kenshoo SocialTM, and Kenshoo LocalTM to direct more than $ 15 billion in annual sales revenue. Kenshoo powers five of the top ten retailers in the world and eight of the ten largest ad agency networks. With campaigns running in more than 100 countries, Kenshoo customers include Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit http://www.Kenshoo.com for more information.

Contact

Stacie Susens

Director of Corporate Marketing and PR, Kenshoo

+1-877-536-7462

Stacie.Susens@Kenshoo.com

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No Tuition Fees? No Student Loan? That’d Be A Sponsored Degree Then

Sunday, December 26th, 2010

Technically referred to as “Employer Funded Study”, it’s more commonly known as a “Sponsored Degree”, where a company pays for a student’s studies towards a degree, usually in return for working for that company during those studies and for a stipulated time afterwards. It’s great for companies because they’ve been looking for ways to work with universities to give degree students work experience and the support they need, while learning precisely what their work entails.

With sponsored courses the arrangement is typically that you would work with the company during holidays or for part of the week and study at university for a course related to your work for the rest of the time. It’s much the same way that apprenticeships work but you end up with a degree paid for by the company.

So, what kind of sponsored degrees are on offer? They’re mainly in business-related subjects, with the emphasis firmly on the aims of the company and the role you’ll be playing within your sponsoring company once you start work there.

And that’s not including what you’ll be earning while you’re getting that degree and the 3 years where you can build up some invaluable experience.

The flipside of that is that on some sponsorship programmes you are contracted to work for the company after you graduate, so make sure you’re happy with the deal before you sign on the dotted line.

And if you’ve decided a sponsored degree with one particular company isn’t what you’re looking for, don’t forget there’s many others out there. You can find out more about a wide choice of sponsored degree programmes at www.notgoingtouni.co.uk … where you might just find the right one for you!

Notgoingtouni.co.uk guides young adults with their career by showing jobs and training that exist outside of university. There are many sponsored degrees currently available in addition to free career guides and over 300 videos on apprenticeships, foundation degrees, gap years, voluntary work and advice on obtaining a sponsored degree.. Free reprint available from: No Tuition Fees? No Student Loan? That’d Be A Sponsored Degree Then.

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The Newest Search Engine Optimization For Your Blog Or Site

Thursday, October 7th, 2010

Search engine optimization for your blog can include lots and lots of things and knowing what they are is an ever changing art. In all probability, what is right now will still be correct in six months but it will just be less effective.

The best search tools on the web rate websites on a large number of different things to provide the best possible results. If you have two identical pages one with a little optimization and the other untouched then it’s obvious which is going to rank higher.

So maybe you should start off with just adding say Meta tags and seeing how that gets a result when copy and paste a line of your pages text in a search engine. Then change the Meta tags to something else and re-submit your pages to the search engines. Next time you do a search with the same search term as before, you will have a good idea of which is getting you the best results.

Submit your site to search engines and give it a day or two and search for an exact phrase from the page. As if by magic, the page with the URL the same as the title should rank higher than the one that has an unrelated URL. That is of course assuming the line of text you searched on is relevant to the title of the page. There’s much more to it than that though, you can play about with the text on the page all day and try a thousand combinations. Eventually you will have a good idea of what works and what doesn’t.

Something which is a good example of a fading trend is back links. In the past, people signed up to all sorts of link exchange programs so that you ended up with a load of links in to your site. The problem these days is that the links tended to be from sites that were irrelevant to the subject of your blog. It also meant that you were linking to lots of sites that have no relevance to your subject matter.

This is an especially good example of something that was a huge trend a few years ago but has unfortunately had it’s best days. Search engines now recognize when links are reciprocal and rate your site better if you have more linking in then you actually link to.

To say that back links are worthless would be a big mistake and one that nobody should make. The important thing to remember is that if a site links in to your blog about football and the linking site is a football site then it’s a good link. If you have a hundred sites about football linking in to your blog and they in turn have lots of good links then this is very good.

To put it in a nutshell, there are a hundred thousand things that are or have been good methods of optimization. The best thing someone could do is talk to someone that does it for a career or invest in some software that can take care of most of it. Whatever you decide to do, search engine optimization for your blog is something you need to get right.

Are you searching on the Web and can’t find ways to make money. With our Free valuable step by step secrets to blogging profits, you can! You will find out about our Free how to make your blog easy to read and update for maximum profits. This article, The Newest Search Engine Optimization For Your Blog Or Site is available for free reprint.

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Can I make money online withou joining an MLM program or paid to read/surf crap?

Wednesday, December 30th, 2009

Looking for a real way to make a little extra cash. Not trying to get rich, maybe just a good couple hundred dollars a month. Something I can do without marketing.

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